Its coming from a completely different outlook on tackling Entrepreneurship as a whole. The book is very motivational and revolutionizing. I cant wait to read the rest. This book definitely will go on my shelf of books I read over and over.
If you have any inkling that you want to be an entrepreneur you should read this book! The book related to me as someone who is an entrepreneur who has failed once before and validated the reasons why I continue to aim to succeed at it. Contact Info:. Kitts And Nevis St. Lucia St. Martin St. Pierre And Miquelon St. Back to Billing Details.
Month 01 02 03 04 05 06 07 08 09 10 11 Year Yes, I will Take It! Get instant access to 24 hours of step by step recorded training. Complete Order. Anik Has Been Mentioned In Since I got started in You see, when I faced these horrendous failures, I never accepted it. I never stayed down I actually bounced back very strong! The question? It literally baffled me. Myself : I documented my own journey, my choices, my wins and my failures. I studied everything about my environment during each of these times While this type of coaching is profitable, the health coach can scale their business by creating digital products.
They could create weight loss courses, weightlifting courses, workout videos, books about nutrition or a range of other digital products. Most niches have a digital opportunity, but think it through before landing on your final niche. Competition means businesses are actually making money. Remember my BetterGPA product? I thought I was going to become an instant millionaire since there was nobody else creating products like that for college students.
As long as you come in with quality offers and solid marketing, you should have no problem breaking through. The only time you should avoid a competitive market is if the competition is solely based on price. People tend to buy the cheapest ones they can find, and there are huge corporations who will easily undersell you. One interesting way to assess competition in your niche is to go over to Udemy and create an instructor account.
After clicking into that tool, you type in your niche, and Udemy returns a bunch of marketplace data for you based on the activity of its users. For example, say that my niche is bodybuilding. That much is obvious.
The question is how to determine how big and active an audience is? To get this tool, create a free Facebook business account at business. Audience Insights provides information based on the data Facebook gathers from information provided by Facebook users and third-party data. As you can see, the estimated audience size for yoga in the United States on Facebook is million people. That is a large audience! This goes back to the first point we made in this chapter; niches are needs.
When we have needs, we go online to find ways to fulfil those needs. That usually begins with a Google search. The best way to find out what keywords are popular is to use a keyword research tool.
Ahrefs, Moz and SEMrush are some of the best paid tools on the market, but there are also a couple of free tools as well. What to really be careful about is pursuing niches that have both low search volume and high difficulty.
You can also go over to Google Trends and see how certain topics have been trending over time. Will you be able to keep customers coming back for many years to come? For example, pregnancy is a high-need niche. The audience is large. Pregnant women actively search for information on the search engines. However, pregnancy is also short-lived. You only have their attention for 9 months, which limits how much you can promote to them.
Evergreen niches, on the other hand, are always in demand. Take the exercise niche, for example. People who get into the habit of exercising do it several times a week and often turn it into a habit for the rest of their lives.
However, if a time limited niche does interest you, see if you can scale this niche to include related niches. With pregnancy, see if you can go beyond pregnancy to early stages of parenting as well. Generating Niche Ideas I realize that generating niche ideas can be intimidating. Unless you have something solid in mind from the beginning, you might be sitting there wondering where to start. After all, there are hundreds of niches and thousands of more narrow sub-niches.
The good news is that there are many resources out there that you can use. If you look at the most popular courses, books, magazines and videos on these websites, you can discover what people are interested in. Again, Udemy is a good place to start here. You can then plug those different niches and keywords into the Audience Insights tool we covered earlier in the book to assess supply and demand for each niche idea. Another good place to do some research is on ClickBank, an affiliate marketplace.
When you click into one of the niches, you get a bunch of data on how the affiliate products are selling. A score of 20 or higher is often representative that a product is selling well, so you want niches that have a lot of products with a gravity of 20 or higher.
One final place to do research on niches is Amazon. Within those sub-niches, it then narrows down even further. When you have your niche in place, you will know who you are marketing to and what kind of value you need to offer them. There should be healthy competition 3. There should be a large audience already 4. There should be a lot of search demand 5. Why would someone voluntarily add more email to their already full inboxes?
Look at the example below Source: everydayhealth. Most of the people who discover you online have no idea who you are. Like all relationships, you first need to offer value. The best way to offer value is giveaway something for free. The story below reveals the power of this strategy. Then I came across a simple web page that caught my attention.
I naturally opted in. I knew he was going to sell me something, but I had no plans to buy - I intended to watch the videos and go. Long story short - the videos and his follow-up emails were so good that I ended up buying his stuff. It was one of the first examples of how a free gift can take someone who would otherwise never consider buying your product to invest large amounts of money. I did not know who this person was and he had no credibility in my eyes.
Frankly, I was so caught up in the day to day grind of my business that his free gift needed to do a lot of work to get my attention in the first place. The free gift changed everything. It cut through all the distractions by speaking directly to my biggest challenge.
It got me to give him my email address so he could continue communicating with me. It gave him an opportunity to demonstrate his value to me. Ultimately it led to a big sale.
Most of those transactions began with free content. Opt-in pages with free gifts give people a chance to engage and build a relationship with you. It's like dating vs marriage. If you run around the streets asking random people to marry you, maybe 1 out of 10, of them will say yes.
That's what a free gift is. It's a risk-free "date" to get a taste. That way, you, as the marketer, can build your true value and through that relationship, your sales conversions will go through the roof. Consent Consent is important. Without it, your emails are spam. Beyond morality, consent plays a useful role for you as a marketer.
By saying yes the first time, they are open to future offers you promote to them. The free gift entices them to give you that consent.
The word FREE works like magic. People see it as a no-risk situation. The best free gifts are focused. They ideally help the new subscriber start getting results quickly. Instead, you want to give away something tangible, like a meal plan the reader can use to lose weight this week, or a simple minute workout to shed body fat.
The most valuable training at this stage is something the reader can apply that day and see a meaningful result. Trust Trust and respect are important in any relationship. The relationship you build with your subscribers is no different. That starts with the free gift. Is there a better way to get things started with them? You absolutely must offer a free gift to your audience to build an email list. The question is what kind of free gift will you offer?
The only limitation is your imagination; however, there are 3 types that I am a big fan of. Option 1: Report Short page reports are easy to write and highly valuable. Free reports are not college papers. Sometimes they deliver a 5 step program to overcome a problem. Do not create dense, boring reports filled with blocks of text and expect your new subscribers to read them!
Option 2: Webinars Webinars are virtual classes on a particular topic. Unlike reports, on webinars you can actually engage with them live by answering questions and even talking to them. The biggest benefit of webinars is that you can make a personal connection with new subscribers. You can pre-record them and play them on replay for new subscribers. Option 3: Video Training In , my marketing team got together to brainstorm some ideas for lead generation. After all, Lurn is a digital publishing company.
We primarily sell courses and live training. What better way to entice new prospects to invest in our training than to give them a free course to sample? What surprised me was how well they performed. In many ways, they outperformed the report and webinar funnels we had up and running. Our Digital Bootcamp and Facebook Bootcamp are two examples of these free courses.
You can check it out at Lurn. In fact, there are over 25 free courses on the platform at the time of this writing. These free courses have tremendous value. When you decide on your free gift, you need to create it! You probably already have all the tools you need to create your free gift all on your own.
Think about it. If I can do it, you can do it too. Consider Outsourcing It Outsourcing is a word that will come up a lot in this book. Every successful entrepreneur delegates tasks to other people. Sometimes those people are employees. Other times they are freelancers, agencies and contractors.
Outsourcing is NOT only for wealthy entrepreneurs, especially in the internet age. There are websites out there which connect entrepreneurs with freelancers on a project by project basis. That means you can outsource tasks on any budget. If you want to shoot a professional looking video go onto Craigslist and find a local videographer. Like I said, you can do this on any budget. It looks something like this: Think of the opt-in page as the equivalent to a storefront in the brick-and-mortar world.
This is where they peak through the window to see what you have and choose whether to go inside or pass you by. When I tell students they need to add this extra step to their funnels, some of them push back. Most people who are willing to pay for your offer are willing to get something for free from you. You just need one simple page that anyone can create. The simplicity of opt-in pages are a part of their power.
There are no distractions on the page. After all, you might still be wondering why you should go through all the trouble to create an opt-in page and not just send them directly to a sales page or store. You also only get the opportunity to sell to them once. If they click away, you lose them forever. After all, emailing someone is free. This is different than sending them straight to a sales page, where you lose them unless they buy your product.
The benefits of the opt-in page FAR surpass anything you could do with a simple sales page. Keep the opt-in page simple — the simpler the better. The ONLY purpose of this page is to get people to opt into your email list. Look at the example below.
As you can see, this page is simple. The design is clean, the image is nice and the color scheme works. Give Me Free Instant Access. Simple, effective and professional.
This is key. If you want to create it yourself you can use a photo editing program or a free tool like canva. In many cases a good headline is all it takes to double the conversion rate of a struggling opt-in page. On the other hand, a poor headline can sink even the best looking opt-in pages.
When I think back on all the opt-in pages that have convinced me to take action, they all had headlines that spoke directly to what I wanted at the time.
What are their problems and aspirations? Check out forums where your customers have conversations. Go on Google and find the top blogs in your niche and see what topics their most popular articles tackle For more on finding forums and blogs, check out Chapter Once you have them hooked, you want to keep them hooked.
A sleeping bag with a 2-inch thick insulating layer is nice. The key with benefits is to let people know that the offer will address their key problem or pain point. Your opt-in page needs to lay out the benefits of your free gift. While you can have bullet points like the example earlier in the chapter, you could also do this with just a subheadline, like the example below.
If you choose to use bullet points, you want them to be easy to skim. The visitor will skim the bullets and likely see something that they really want to find out, making them likely to take advantage of the offer.
A FREE video. A FREE mini-book. A FREE email course. People love FREE! The first opt-in page you saw in the previous page is an example of a single page opt-in.
Both approaches work, but I personally prefer the double page opt-in approach. A song of ice and fire audio books free download. A song of ice and fire book pdf free download.
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Anna and the french kiss full book online free. Leverage Assets to Build Your Business Use Systems to Automate Your Business Choose a Profitable Niche Make Great Money in Affiliate Marketing Create Eye-Catching Ads in Minutes Defeat Inner And Outer Resistance His books are a reflection of his ideas.
He has written a lot on the affiliate marketing. The affiliate marketing technique and tools presented by Anik have helped several people in the world. Today, Anik has thousands of students across the world. These students also introduce several ideas which are made productive by Anik. The main purpose of eScape is to empower the people and let them do their business by sitting at home. The affiliate marketing has become a huge area of interest owing to huge commissions and prizes.
The affiliate marketing is used to market the products and services of other websites and online platforms. In return, these websites extend commissions and prizes. The affiliate marketing depends on the tools and techniques to divert the traffic to specific websites and online platforms.
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